The first Quebec micro-roaster to offer 100% carbon-neutral certified coffee, Binocle coffee uses an exceptional Bellwether brand roaster, the most eco-friendly in the world, allowing the small business to have a zero-emission process. Additionally, they collaborate with importers with superior ethical practices and use 100% biodegradable packaging. The graphic universe has been developed to offer maximum impact on the shelf, but above all, to facilitate the customer's production chain by reducing the number of interventions on the bag. A sticker system has been developed for each product, including a QR code for more information.